Goodwood Festival of Speed 2025

The Event

The Goodwood Festival of Speed is one of the most prestigious motorsport events on the planet. Founded in 1993 by Lord March on the Goodwood Estate in West Sussex, it has grown from an intimate gathering of 25,000 to an event that attracts up to 150,000 visitors per day across its four-day run in July. The 2025 edition, themed The Winning Formula – Champions and Challengers, celebrated 75 years of Formula One alongside 125 years of motorsport history, with more than 80 iconic F1 cars and seven World Champions present.

For the world’s leading automotive and motorsport brands, Festival of Speed is the venue to be seen. Ferrari, Aston Martin, Red Bull, McLaren and dozens of other marques build dedicated hospitality experiences here — making it one of the most competitive and high-stakes event environments in the industry.

The Brief

Losberger De Boer has been a trusted infrastructure partner at Goodwood for many years, building the hospitality structures that house some of the most prestigious brands in motorsport. The brief for our video work is consistent and clear: capture the scale, quality, and precision of what Losberger De Boer delivers — and tell the story of how they make it happen.

At an event of this magnitude, the temporary structures must be built to exacting standards. Losberger De Boer typically has a build window of several months before the event, with the fully completed structures only in place for a matter of days before dismantling begins immediately after. The margin for error is zero, the client expectations are sky-high, and the pressure to perform is immense. Our job was to communicate all of that through film.

What We Produced

We produced a hero case study film capturing the full story of Losberger De Boer’s involvement at the 2025 Festival of Speed — from the build process and the scale of the structures, through to the event itself and the client relationships at the heart of it all. The film is built around outcomes, not just process: what did Losberger De Boer deliver, why does it matter, and what does it take to get it right at this level?

Alongside the hero film, we produced a full social content package — short-form edits for LinkedIn and Instagram Reels, designed to extend the reach of the hero asset and keep the story alive across Losberger De Boer’s channels in the weeks following the event.

The Outcome

The finished film stands as one of the strongest pieces in the Losberger De Boer content library — a high-production, cinematic case study that communicates the company’s capability, reliability, and expertise to the exact audience that matters: event organisers, brands, and procurement teams considering temporary structure solutions at major events.

“Going Digital consistently deliver work that genuinely reflects the standard of what we build. They understand our business and they know how to tell the story in a way that lands with our clients.”